Over the past two decades, passenger demand for rail services in the UK has doubled, making it the fastest-growing rail network in Europe, according to Digital Railway. The UK rail sector could realistically double again and add a billion journeys by 2030. The prospect of an overwhelmed rail system is reason enough for operators to invest in new technology solutions that can improve efficiency, speed and convenience in an industry that tends to evolve only gradually.
As the UK rail sector invests in digital signaling and other intelligent mobility solutions, owning groups and operators should not overlook the critical importance of passenger mobile devices for solving pre, during and post journey challenges – such as reducing peak-time overcrowding and the time it takes for passengers to get through a station – while also generating ancillary revenue through the mobile channel.
Key areas covered in the UK Rail 2019 report include:
- How mobile-first approaches to booking, ticketing, and payment can significantly increase the perceived value of UK rail as a mode of transport.
- Why a mobile-first approach to UK rail is not about finding a “magical” technology solution.
- How legacy ticketing and payment systems render a passenger invisible (digitally speaking) to the rail operator.
- How new technology on the passenger side, including support for mobility-as-a-service (MaaS), can help operators incentivize off-peak travel through real-time discounts and rewards.
- Why the UK rail sector could become more prone to friction as passenger demand grows and there is little innovation on the consumer side of sales and revenue – for example, not supporting popular alternative payment methods (APMs) and mobile wallets.
Download the UK Rail 2019 report now for overview and analysis of the UK rail sector and how industry stakeholders – including government agencies, owning groups, bid teams and train operating companies – can leverage mobile technology to cut costs, increase existing capacity and generate ancillary revenue.