Payment 101: CheckOut and payment capture

When a customer initiates a payment and selects a payment method on your checkout page, they take the first step on the payment journey, setting in motion a chain reaction that either enhances the customer experience or causes frustration and cart abandonment. The key to creating a frictionless checkout experience that keeps customers coming back, is Payment Orchestration.

The use of alternative payment methods (APMs) is on the rise, from digital wallets to mobile payments and cryptocurrencies. Offering multiple payment options and providers means customers can select their preferred method and enjoy the convenience they’ve come to expect. But integrating them is a complex and time-consuming process.

The ability to present the end-user with a range of payment methods, as well as prices in their local currency, dramatically improves conversion rates and we’ve seen impressive results. Some of our enterprise clients have reported as much as a 15% increase in sales after enabling local payment methods.

But the improved user experience that Payment Orchestration provides leads to the most lucrative long-term benefits.

Improved user experience means more than just making life easier for consumers, it means they are more likely to make an emotional connection with your brand, creating loyal customers and a further win if merchants can create tailor-made special offers based on the data provided during checkout. 

Customer access and loyalty are crucial to success – especially at a time when players such as Amazon are increasingly successful in 'going full 360' and closing off their ecosystems. Your checkout process needs to be much more than just a line of payment logos.

Payment Orchestration can give you a seamless checkout experience that your customers are more likely to use again and again.

But checkout is just step one of the payment journey. Next time we’ll take the next step, and look at the role of payment routing and connectivity.