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5 Ways a Payment Orchestration Platform can help Airline CFOs optimise their Business

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It’s a near-universal truth that all companies, especially airlines, want to cut their costs and maximise their profits. In those enterprises large enough to afford and employ them, this is the purpose of Chief Financial Officers, or CFOs.

With customers increasingly relying on digital payments for flights – with their transactions occurring 24/7 in a global marketplace – payment processing has become increasingly complex for airline merchants. This accelerating complexity has only made CFOs more important, as it is they who oversee these payments to ensure the financial growth of their airline is healthy and sustainable. But what is the best way for CFOs to view and manage these payments?

This is where Payment Orchestration Platforms (or POPs) come into play. POPs can offer CFOs a solution that helps them manage and reconcile payments made from multiple sources around the world, while simultaneously ensuring that the customers themselves enjoy a seamless payment experience.

In this article, we will discuss how a POP can help CFOs optimise their airline. We'll also explore in depth how Payment Orchestration reduces costs, offers cross-border benefits, saves time on operational costs, and improves fraud management by flagging potentially fraudulent payments before they're processed.

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1. Reducing costs in a Global Marketplace


For starters, one of the most significant benefits of using POPs for CFOs is that they can reduce costs for an organisation across the board. This is because POPs have the ability to leverage intelligent routing, which automatically sends all incoming payments through the most cost-effective payment method.

As a result of this feature, CFOs can easily reduce their potential payment processing fees and eliminate the need for manual intervention.

Not only that, but Payment Orchestration also can offer CFOs numerous cross-border benefits when authorising payments. TWhat this means is that they can rest easy knowing that all their payments will be fully compliant with those tricky local and international payment regulations, as well as offering them competitive exchange rates to save even more money.

Finally, POPs can also save airlines a significant amount of time and money on their operational costs by automating a number of manual processes, such as reconciliation, dispute management, and settlement. This, in turn, frees up employees to focus on more important jobs, and reduces the burden of their daily workload.

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2. Strengthening Fraud Management


Another way that PO benefits CFOs is by boosting security. It’s an unfortunate fact that the more complete payment processing becomes, the higher the risk for potential fraudulent payments.

Indeed, according to a new study from Juniper Research airline ticketing, along with a number of other online services, will cumulatively lose over $200 billion to online payment fraud between 2020 and 2024; driven by the increased sophistication of fraud attempts and the rising number of attack vectors.

To mitigate these risks, Payment Orchestration Platforms (POPs) offer airlinesenterprises advanced fraud management and prevention techniques to help them ensure that all payments are legitimate and above board. By using machine learning algorithms to analyse payment history and customer behaviour, POPs can flag and stop potentially fraudulent payments before they're processed.

We all know that strong fraud management is critical for airlines to stay competitive. Staying ahead of fraud protects an airline’s bottom line and safeguards them against any damage to their reputation. By investing in a Payment Orchestration platform that boasts advanced fraud prevention techniques, CFOs can thus ensure that their airline maintains the highest standards of payment security and demonstrates their commitment to customers and stakeholders.

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3. Maximising Efficiency and Profit


Payment Orchestration is also a powerful tool for maximising efficiency and profit. By automating payment processing and reducing errors, Payment Orchestration helps airlines save time and money.

With centralised payment operations and increased visibility into payment flows, CFOs can optimise their payment processes and focus on higher- value tasks, such as financial planning and analysis. The resulting increase in efficiency can lead to increased profitability and revenue.

Meanwhile, Payment Orchestration can also integrate seamlessly into airlines’ the infrastructure of airlines that already host existing payment systems, meaning that it works seamlessly with the currentexisting workflow. The flexible APIs of Payment Orchestration platforms also provide airlines with tools for customisation, helping the platform itself meet the specific needs of each individual business. This customisability makes Payment Orchestration a highly attractive prospect for all those CFOs who are looking to optimise their existing systems.

For a deeper dive into the intricacies of integrating Payment Orchestration to maximise efficiency and profit, check out Payment Orchestration: Buy vs Build.

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4. Enhancing Customer Experience


Payment Orchestration can also greatly enhance the customer’s payment experience by consolidating multiple payment methods into a single platform. This allows airlines to offer consumers a seamless and frictionless payment experience. This can, in turn, improve customer satisfaction and loyalty, which can provide increased sales.

Furthermore, improving the customer experience is key for airlines who wish to attract and retain customers in a saturated global marketplace, as well as those looking to build a loyal customer base, and differentiate their business from their competitors.

Thanks to Payment Orchestration, airlines can provide their customers with a superior payment experience, regardless of the actual payment method chosen by them, which ultimately leads to increased revenue. By enabling a wide variety of payment options, Payment Orchestration plays a critical role in enhancing customer experience and driving business succes.

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5. Providing Data Insights


Payment Orchestration platforms provide airlines with a wealth of payment data, which alongside strengthening fraud management, enables them to gain valuable insights into customer behaviour, preferences, and trends.

By analysing this data, airlines can then make informed decisions that enhance their strategies, improve efficiency, and increase revenue. Payment Orchestration is therefore a critical tool for airlines seeking to gain a competitive advantage in today's market.

Furthermore, by consolidating payment data into a single platform, Payment Orchestration makes it easier for airlines to analyse and understand customer behaviour. This can lead to smarter decisions around pricing, inventory management, and marketing, among other things, making Payment Orchestration an essential tool for optimising ticket payment for airlines.

Streamline online payment processing with CellPoint Digital


CellPoint Digital simplifies payment processing by providing an easy-to-use platform that manages multiple payment types, keeps up with the latest technology, and eliminates manual processes all through one simple integration.

Our Payment Orchestration platform can help you to streamline your payment processing, reduce costs, and enhance the customer experience.

So, looking to get started? Contact us to begin today.