Avoid losing airline customers with Payment Orchestration

Losing customers during the checkout process is a pressing concern for airlines. Recent research reveals that the travel industry has the unfortunate distinction of having the highest cart abandonment rates, with nearly 79% of potential customers leaving before completing their transactions. This represents a significant missed opportunity for airlines.

A variety of factors can cause abandoned carts. However, frustration with the checkout process or limited payment methods plays a big part. Fortunately, Payment Orchestration provides a solution to address these challenges. By implementing Payment Orchestration, airline merchants can optimise payment flows and simplify the checkout process, making it quick, easy and user-friendly.

As a result, Payment Orchestration platforms can remove friction during checkout and increase the likelihood of customers completing their transactions, which ultimately improves customer retention and maximises conversion rates.

What’s more, by offering a variety of payment methods and seamlessly integrating them into the customer journey, businesses can cater to individual preferences, which creates convenience for customers. Furthermore, Payment Orchestration platforms come loaded with advanced fraud prevention tools and real-time monitoring, guaranteeing a secure environment for customers and thus enhancing their trust and confidence.

Airline merchants often face significant challenges related to high operational costs, with labour expenses being a major component. Approximately 35% of airlines' operating expenses are attributed to labour, and overall operating expenses account for about 75% of all non-fixed costs.

To alleviate these cost pressures, Payment Orchestration can be a valuable solution. By consolidating payment operations, airline merchants can streamline processes, reduce manual efforts, and eliminate unnecessary expenditures such as administrative costs.

By integrating multiple payment providers into a centralised platform, businesses can eliminate the need for separate integrations and maintenance for each provider. This consolidation leads to significant cost savings in terms of development resources, IT infrastructure, and maintenance efforts.

Moreover, by leveraging automation, analytics, and intelligent routing, businesses can minimise transaction fees, reduce processing errors, and improve overall operational efficiency, resulting in substantial cost reductions.

CellPoint Digital's Payment Orchestration solutions are designed to optimise costs and deliver tangible benefits. Our advanced technology and expertise help airline merchants optimise their payment operations, achieve cost savings, and create a more financially sustainable business model.