This year, Mexico will become the second Latin American country to offer support for Apple Pay, after Brazil. It's another step in Apple's global expansion, following the hugely popular payment method's launch in over a dozen European countries last year.
Apple Pay now accounts for 5% of all card transactions worldwide – and projected to grow to 10% in the next five years.
The ability to access Apple Pay is a clear benefit to iOS users in Mexico who have been waiting for a feature their neighbors to the north have enjoyed for years. It also represents a massive opportunity for consumer-facing businesses serving the country and the broader Central American region, especially airlines, travel companies, and transportation providers.
Airlines and travel brands that want to tap into the Mexican domestic market, expand their reach internationally, and provide their customers with alternative methods of payment (AMOP) they expect should consider adding Apple Pay to their digital payment mix.