Today, people expect a lot from their online consumer experience. Especially when it comes to how they pay online, their retail payment experiences now influence their expectations of the payment experience everywhere. Innovative airline companies have an opportunity to lead the way if they align their payment processes with consumer expectations.
Since over 35% of travellers report that the payment experience is extremely important when booking flights, your payment strategy can be valuable to attract, convert, and retain customers. A secure and agile payment experience at every stage of the consumer journey, starting from the website or branded app right through to payments onboard the aircraft, can impact an airline's bottom line. It builds confidence and trust with consumers while still delivering the frictionless experience today's digital consumers expect.
In this guide, we'll go over ways airlines can improve the payment experience for their customers, improve conversion rates, and become payment leaders in the industry.