Guides

Rethinking airline retailing:
The case for modernizing commerce

Guides Ebooks Rethink airline retailing

Legacy systems are holding travel retail back


This eBook explores how airlines and the broader travel industry can unlock revenue, loyalty, and agility by modernizing their commerce strategies.

From outdated booking frameworks and siloed systems to the complex payment flows introduced by Offer & Order (OOSD), travel brands are facing a critical inflection point.

In this guide, Kristian Gjerding, CEO of CellPoint Digital, outlines how Payment Orchestration is not just a technical solution - but a strategic lever to:

  • Streamline operations
  • Enhance customer experience
  • Drive up to incremental revenue

What you’ll learn:


  • Why legacy PNRs and EMDs are stalling growth
  • The real revenue potential behind Offer & Order models
  • How payment orchestration enables modern retailing
  • Why payments are the most overlooked component in airline transformation
  • A roadmap for bridging today’s systems with tomorrow’s retail strategy

Unlock the blueprint to modern travel commerce.

Download the eBook now

Discover how to turn payment complexity into competitive advantage.