CellPoint Digital began working with Continuum in 2021, when Continuum’s multi-currency and FX services were integrated into CellPoint’s market-leading Payment Orchestration platform, allowing customers to pay in their preferred currency and with their preferred payment method. As the increase in online shopping and eCommerce – and resulting growth in cross-border transactions – showed no signs of slowing, the scope of the partnership was expanded.
Airlines are arguably the pioneers of cross border eCommerce. Continuum – a pure-play technology solution providing a best fit foreign exchange (FX) solution – saw a need to assist the industry regarding multi-currency pricing and FX. By integrating Continuum’s global, scalable, multi-currency solutions into CellPoint Digital’s market-leading Payment Orchestration platform, an innovative payment solution has been developed, one that enables merchants to offer consumers the opportunity to pay using both their preferred currency and preferred payment method – and optimize across multiple acquirers, resulting in dramatic revenue improvements.