Optimising payments is essential for business growth today, with online sales growing by nearly 21% last year to over £185 billion. Advances in technology are driving consumer preferences as they get used to digital products and services integrated with their daily lives. A seamless and integrated payment experience can strengthen consumer relationships, power modern data-driven businesses, and drive growth.
However, many merchants’ approaches to online payments vary widely and frustrate consumers. And it happens because consumer preferences, payment options, and payment architectures evolve so quickly, they just can’t keep up.
In a world more focused on digital technology, the merchant who can’t offer a simple payment experience or use the data generated by their payment technology will be left behind. The right blend of payment technology and optimisations can control costs, drive sales, and give them insights into their marketplace, so they gain a competitive advantage. All of which ultimately increases revenues.
With so many ways to optimise your payments available today, it can be challenging to choose the right one for your business. We created this guide to payment optimisation to help you learn about it, discover your optimisation options, and more. Keep reading to find out all the details on payment optimisation.