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Travel Payment 101:
Chargeback Services

Blog Travel Payment 101 Chargeback

The complexity of global sales, distribution, and payment systems means there's often no quick fix for fraud or chargebacks, and merchants are perennially challenged by these risks.

Fraud and chargebacks tend to be magnified as industries adopt new retailing approaches (like the airline sector, which is beginning to embrace offer-order-settlement-delivery frameworks) or as new technologies emerge (like AI and machine learning, which are helping fraudsters as much as they are aiding fraud prevention efforts).

Still, merchants have options to tackle these persistent issues – if they proactively seek out the right solutions and partners.

Chargebacks: A Refresher


Let’s start with the basics: what are chargebacks?

Put simply, chargebacks occur when a customer requests the reversal of a credit card transaction. In this case, both the credit card issuer and the merchant bank review the claim, a process that could take weeks. Businesses suffer not only from delayed revenue from the transaction, but also an interruption in cash flow and losses associated with chargeback management costs.

The reasons a customer might reverse a credit card transaction can be either legitimate or fraudulent. But it can be difficult to differentiate motivations, as consumers’ attitudes toward chargebacks have become increasingly permissive. More than half of cardholders admitted to filing a chargeback without trying to contact the merchant first, and 52% of customers skip contacting merchants about issues altogether and file chargebacks directly. Eighty-four percent of customers feel chargebacks are more convenient than contacting merchants directly, and 72% don't know the difference between chargebacks and refunds.

Managing the Chargeback Process


Payment Orchestration Platform automatically responds to disputes with transaction details or refund confirmations to recover revenue and leverages data science to identify, source and prevent illegitimate chargebacks.

Blog Travel Payments Chargeback

The Overwhelming Impact of Friendly Fraud


While stemming the tide of consumer sentiment toward chargebacks may be an ongoing battle, merchants can take proactive steps to minimize fraudulent chargebacks, which are substantial and exceptionally costly.

According to the 2024 Chargeback Field Report, friendly fraud – when a customer knowingly disputes a legitimate credit card charge transaction – is now the second most common fraud attack source that merchants contend with, accounting for 79.03% of all chargebacks. Global eCommerce losses resulting from fraud have reached $48 billion annually, more than doubling from the $20 billion reported in 2021.

In 2025, merchants will lose $4.61 for every $1 lost to fraud – a 37% increase compared to five years earlier – due to added costs such as lost revenue from sales, cost of merchandise, chargeback fees, administrative fees, and the overhead of shipping and fulfillment. The average chargeback amount has increased from $165 in 2023 to $169.13 in 2024, though this is lower than earlier projections. As a result, Mastercard reports that money lost to chargebacks cost merchants an estimated $117.47 billion in 2023.

Why is chargeback fraud so prevalent? Partly because the payment dispute process can be opaque and difficult to discern between bad actors and good, but also because merchants have historically struggled with dispute resolution, winning on average only 45% of chargebacks they dispute.

But although chargebacks are a time-consuming distraction, treating them as an unavoidable business expense is a costly mistake; chargeback fraud and costs can be reduced with the power of Payment Orchestration.

The Travel Industry: A Cautionary Case Study


The travel sector faces particularly acute challenges, experiencing an astonishing 816% increase in chargeback rates according to Sift's Q4 2024 Digital Trust Index report. This represents one of the most dramatic increases across all industries.

Overall, the travel and hospitality industry is projected to lose $25 billion to fraud by the end of 2025 – a significant increase over the average $1 billion that IATA estimates airlines lose annually. The travel sector, particularly airlines, faces one of the highest chargeback rates among payment categories, often exceeding 1% – above the 0.9% threshold where banks begin imposing penalties. An alarming 36% of U.S. consumers have filed a travel-related chargeback since 2020, creating an unsustainable dispute rate within the travel business model.

Travel purchases present unique vulnerabilities: transactions are often last-minute, making fraud detection difficult until after a chargeback occurs. Because customers often buy travel for third parties, mismatched payment data is common, making fraud harder to detect. Nearly 20% of all attempted transactions in the travel industry are identified as fraud attacks.

Using Payment Orchestration to Combat Chargebacks


As few industries face more complex fraud and chargeback challenges than travel, airlines and other travel merchants need highly sophisticated and adaptable tools that keep pace with high transaction volumes, cross-border payments, and rapidly shifting fraud tactics. That’s where Payment Orchestration can have a massive positive impact.

Payment Orchestration is a comprehensive, holistic approach to payments that helps merchants quickly identify suspicious activity and centralize their payment flows to allow fraud prevention and chargeback mitigation tools to work efficiently. Payment Orchestration also enables merchants to use another potent weapon in the fight against fraud and chargebacks: alternative payment methods (APMs).

Our Payment Orchestration Platform offers a powerful set of features to help merchants manage and reduce chargebacks effectively:

More Choice, Fewer Chargebacks


Alternative payment methods (APMs) like bank transfers, digital wallets, Buy Now, Pay Later (BNPL), and direct debit accounts have steadily gained popularity due to their convenience and flexibility. They offer a key advantage over credit cards: reduced chargebacks, thanks to added authentication measures like biometrics and two-factor verification. Many also include advanced security features such as tokenization and clearer dispute processes, further lowering fraud risk.

Using a Payment Orchestration Platform, merchants can easily adapt the checkout process to integrate new payment methods, each configured to meet the needs of specific customers in specific regions or markets. By increasing the proportion of APMs in their payment mix, merchants can gradually bring their chargeback rates down.

The CellPoint Digital Payment Orchestration Advantage


As Payment Orchestration experts with a dedicated chargeback solution, we arm our customers with the best defense against friendly fraud: the ability to identify and respond to illegitimate disputes and reverse chargebacks to recover lost revenue.

From checkout to chargebacks, Payment Orchestration gives merchants greater visibility and control across their entire payment ecosystem, helping them make smarter decisions and reduce risk. If chargebacks are cutting into your margins, Payment Orchestration offers a way to reduce losses, improve performance, and turn payments into a strategic advantage.

Boost Revenue and Simplify Operations with our Payment Orchestration Platform


Our Payment Orchestration Platform helps you meet the challenges and seize the opportunities of a complex global payment landscape. Our experts can help you implement progressive payment strategies that positively impact profitability, enhance your customer experience, and improve operational efficiency. Request a demo today to learn how our platform and our expertise can help optimize your payment systems.