While stemming the tide of consumer sentiment toward chargebacks may be an ongoing battle, merchants can take proactive steps to minimize fraudulent chargebacks, which are substantial and exceptionally costly.
According to the 2024 Chargeback Field Report, friendly fraud – when a customer knowingly disputes a legitimate credit card charge transaction – is now the second most common fraud attack source that merchants contend with, accounting for 79.03% of all chargebacks. Global eCommerce losses resulting from fraud have reached $48 billion annually, more than doubling from the $20 billion reported in 2021.
In 2025, merchants will lose $4.61 for every $1 lost to fraud – a 37% increase compared to five years earlier – due to added costs such as lost revenue from sales, cost of merchandise, chargeback fees, administrative fees, and the overhead of shipping and fulfillment. The average chargeback amount has increased from $165 in 2023 to $169.13 in 2024, though this is lower than earlier projections. As a result, Mastercard reports that money lost to chargebacks cost merchants an estimated $117.47 billion in 2023.
Why is chargeback fraud so prevalent? Partly because the payment dispute process can be opaque and difficult to discern between bad actors and good, but also because merchants have historically struggled with dispute resolution, winning on average only 45% of chargebacks they dispute.
But although chargebacks are a time-consuming distraction, treating them as an unavoidable business expense is a costly mistake; chargeback fraud and costs can be reduced with the power of Payment Orchestration.