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Digital Commerce Platform

Boost your airline’s digital revenues

One digital commerce platform to manage the entire airline sales cycle

Our integrated digital commerce platform enables airlines to manage promotion, sales, payment and self-service across all their digital channels.
Our platform plugs straight into your airline’s existing core systems, powers your responsive website and your native mobile app and also allows you to optimise your check-out by adding all the payment options you need from our vast payment eco-system. It is the simple way to increase your end-to-end conversion rate and you don’t need any more to worry about payment integration.

Integrate just once to unify and optimize all your digital channels, add new forms of payment and deploy new features fast.

Our Airline Digital Commerce Platform

Boost your digital revenues and improve customer journey

Offer your customers a seamless end-to-end experience across your digital channels
  • Web
  • Mobile
  • Chatbot
Promote your offer through all your digital channels
  • Destination
  • Flights
  • Extra services
Sell, upsell and cross-sell through your website and mobile app
  • Flights
  • Upgrades
  • Ancillaries
  • Third party ancillaries
Ensure your customers pay without friction
  • Cards
  • Stored cards
  • Alternative payment methods
  • Loyalty points
  • Vouchers
410+ payment options
Let your customers check-in and manage their booking themselves
  • Change flights
  • Travel informations
  • Check-in
Monitor all your data in real-time and optimise the conversion rate
  • Customer engagement
  • End-to-end conversion
  • Payment acceptance
  • Revenue per booking
410+ payment options
Payment eco-system
410+ payment options
Card Schemes
Alternative Payment Methods
PSPs and Acquirers
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What can you do with it?

Airlines can boost digital revenues by optimising conversion on their responsive website and native mobile app

Improve your customer’s digital experience end-to-end

Manage your full sales cycle: promotion, sell, pay, serve

Increase digital revenues per customer

Optimise end-to-end conversion

Monitor all your digital transactions at once

Why choose our Airline Digital Commerce Platform?

  1. 01
    Unified UX:
    • Responsive Website
    • Mobile App
    • API
  2. 02
    Full Sales Cycle:
    • Integrated Promotions
    • Sell and Cross-sell
    • Payments
    • Self-service
  3. 03
    Efficient check-out:
    • Cards
    • Stored Cards
    • Alternative payment Methods
    • Loyalty Points
  4. 04
    • Real-time Monitoring
    • Customer Data
    • Payment Data
    • Promotion Data
  5. 05
    One integrated platform:
    • Easy to Manage
    • 360º Data
    • Payment Eco-system
    • Minimum Integration

Airline Digital Commerce Platform features


Responsive Website

Native Mobile SDK

Restful API



Rules-based Promotions


Shopping Cart

Customer Profile


Control Console


Stored Cards

Alternative Payment Methods

Loyalty Points


3D Secure

Fraud Prevention


Self Check-in

Manage My Booking

Travel Information


Real-time Dashboard

Automated Reporting

ADC Unify Responsive Website Mobile Laptop
ADC Unify Native Mobile App Mobile Tablet
ADC Unify RES Tful API Mobile Laptop Tablet


Empower your customers with a seamless digital experience
Responsive Website / Internet Booking Engine

Offer customers the best website experience with a responsive website / Internet Booking Engine software that adapts and responds to whichever device they are using (PC, laptop, tablet, smartphone). Our platform also enables notifications and some local data storage using the best technology available.

Native Mobile SDK

Offer customers the ultimate mobile experience with a truly native app for iOS and Android smartphones or tablets. Let them store boarding passes on their device, work partially offline and download the app. Ideal for repeat customers and loyalty members, generating more engagement via notifications. We also ensure consistency with the mobile web experience: same design, same functionality, same process from promotion to check-in.


To integrate with your specific channels, or in case you prefer to develop your own front end, we offer a best-in-class RESTful API that can power the same customer experience across all your channels, with all the services you activated.
Our UX and development team can support you with design and implementation.

ADC Unify Omni channel UX Mobile Laptop Tablet

ADC Promote Notifications Mobile
ADC Promote Rule based Promotions Mobile


Run effective communications and promotions seamlessly

Reach your customers on their preferred channel or device with powerful omni-channel communication. Select the formats you want: SMS, mobile messaging, emails, notifications… Always keep in touch with your customers in a post-covid world.

Rule-based Promotions

Boost sales and revenues with powerful omni-channel promotions at the right touch point. Launch single use or automated campaigns triggered by touch point, profile or market.
Select the communication formats you want: dynamic banner, SMS, mobile messaging, emails, notifications… Take your customer directly into the booking flow and maximize conversion.

ADC Sell Shopping Cart Tablet
ADC Sell Customer Profile Mobile


Maximise conversion and revenue in all digital channels
Travel Shopping Cart

Give your customer an intuitive and consistent search-and-book experience across all your digital channels (website, native mobile app).
Choose a design in line with your own brand.
Upsell with your branded fares options and make it easy to add ancillaries in the shopping cart. Monitor your sales funnel in real time and further optimize your conversion rates.

Customer Profiles

Create a profile for every new customer and store their details to speed up future bookings on any device with single sign-on.
Full compliance with GDPR.

ADC Pay Controle Console
ADC Pay Cards Tablet
ADC Pay Stored Cards Mobile
ADC Pay Alternative Payment Methods Laptop
ADC Pay Loyalty Points Mobile
ADC Pay Voucher Tablet
ADC Pay 3 D Secure Mobile
ADC Pay Fraud Prevention Desktop


Offer more payment methods and ensure frictionless checkout
Control Console

Build your own payment eco-system with the cards, alternative payment methods, acquirers or payment service providers you need to optimise results in all your markets.
Simply switch on and off any provider from our growing payment eco-system. You are now fully in control to drive transaction costs down and take out payment friction in each market.


Offer the global and local card schemes customers want in all your markets. We deliver consistent card payment options across web and native mobile apps. Card display can be prioritized for each location to increase conversion. CellPoint is PCI DSS 3.2 certified. We use two factor authentication and dynamic 3D secure. PSD2 ready.

Stored Cards

Store customer cards once and enable one-click payment in all channels, with single sign-on and biometric identification where available. You can also offer a unified wallet to your registered customers and loyalty scheme members by adding vouchers and loyalty points as a currency.

Alternative Payment Methods

Alternative methods of payment are proliferating and are vital to convert sales, especially on mobile. Pick the ones you need globally or locally from our growing eco-system and integrate them across all channels in a few weeks: mobile payment, 3rd party wallet, bank transfers, instalments, cash-based payments. Prioritize them based on customer origin or location.
Give more choice to your customers and increase your payment acceptance and conversion rates.

Loyalty Points

Offer more flexibility to your customers and make them pay with your loyalty points for all or part of their purchase. Your own payment scheme can be integrated as payment method across all your digital channels.
Simple for us, we just need to connect with your loyalty system.


Support your customers with more flexibility in uncertain times and let them pay with vouchers or gift cards. Your own vouchers can be integrated as payment methods across all your digital channels.
It’s simple for us, we just need to connect with your voucher management system.

3D Secure

3D Secure is critical to some card transactions and is even mandatory in some markets. With dynamic 3DS 2.0 you will be able to avoid inconvenience for proven good customers by applying dynamic rules. Offer 3DS 1.0 and/or 3DS 2.0 based on your market needs to protect you against fraud without discouraging secure customers.

Fraud Prevention

Implement smart fraud prevention processes pre- and post- authorisation to turn away fraudsters but not good customers. It is all a question of balance. We will integrate with your fraud system of choice. The leading CyberSource Decision Manager fraud detection tool already integrated.

ADC Serve Self Check in Boarding Mobile
ADC Serve Manage My Booking Tablet
ADC Serve Travel Information Mobile


Let your customers manage themselves for higher satisfaction rates
Self Check-in

Boost self-service check-in and streamline your airport operations. Offer a fast and intuitive check-in process across web and mobile app. Send omni-channel check-in notifications and give travellers the choice to store boarding passes on their mobile device. Use the check-in moment to sell more ancillaries such as paid seats, lounge access or upgrades.

Manage My Booking

Airline booking system software that lets your customers self-manage their booking 24/7, freeing up your customer service staff from routine tasks. Facilitate customer changes to flights/trains and collect extra revenues through penalties and new ancillary sales. Support refunds for cancellations and keep your customers loyal.

Travel Information

Provide customers with proactive travel information, from short delays or gate changes to major disruptions. Use omni-channel notifications to reach them efficiently via SMS, mobile messaging, email or in-app notifications.

ADC Optimise Real time Dashboard
ADC Optimise Automated Reporting


Monitor your digital channel in real time and improve performance
Real-time Dashboard

Collect all data from the sales cycle in real time and monitor all transactions from your digital channels in one dashboard: promotions, sales, payments, stored cards, self-service activities. Drill down to understand better each market, channel, payment provider or customer segment.

Automated Reporting

Create and receive your own reports with the KPIs and transaction data you need, sorted by channel, by product, by ancillary type or by payment methods etc. Configure the data sample and use the filters you want.

Up next:

Pick and add all the payment options you need

Payment eco system