Meet One Source Orchestration – the only platform built to power modern retailing and transform the future of travel payments

 

Orchestrating the
Next Era of Southwest Efficiency

Transforming Southwest’s high-frequency payment infrastructure into a strategic profit engine. Recovering millions in leaked revenue through travel-native orchestration.

Modern payments
for Southwest’s high-frequency network


Move beyond legacy PSS constraints. OSO provides a GDS-independent, cloud-native control layer that optimizes the entire payment supply chain – from checkout through settlement and reconciliation.


Why This Matters to Southwest: The Profitability Mandate
For an airline operating on high-volume, thin-margin economics, payments are the ultimate lever for financial performance.

  1. Reclaim the 78%
    • Airline payment fees (~3% of revenue) often equate to nearly 78% of total net profit. OSO turns these costs back into profit.
  2. Plug the Conversion Leak
    • 13% of travelers abandon bookings when preferred payment methods are missing. OSO enables instant access to 168+ Alternative Payment Methods (APMs) to capture every traveler, regardless of geography.
  3. Resilience as a Standard
    • In a 24/7 high‑frequency network, downtime is not an option. OSO delivers 99.999% uptime and handles up to 10,000 transactions per second.

The Southwest Executive Value Pillars
Purpose‑built outcomes for every seat at the leadership table

THE CCO'S JOB

Revenue Uplift

Frictionless Global Payments: Maximize conversion by offering travelers their preferred way to pay on any channel.

  • AI‑Powered Recovery: Recover up to 12% of "soft decline" revenue through issuer‑aware retries and intelligent routing.
  • Omnichannel Loyalty: Support split payments, Rapid Rewards integration, and stored‑card vaults for a seamless, "one‑click" rebooking experience.
THE CFO'S JOB

Cost & Operational Efficiency

Optimizing the Financial Supply Chain: Shift payments from a cost center to a profit guardian role.

  • 10x Transaction Cost Reduction: Move from legacy PSS‑bundled fees to an optimized orchestration model (e.g., $3.3M legacy cost vs. $300k OSO platform target).
  • Automated 3‑Way Reconciliation: Reduce month‑end manual workload by 70%, normalizing settlement files from 220+ global acquirers into a single source of truth.
THE CIO'S JOB

Future‑Ready Retailing

Infrastructure for OOSD: Decouple payments from legacy ticketing systems to enable IATA's Offer‑Order‑Settle‑Deliver model.

  • GDS‑Independence: OSO works for you, not the GDS. Gain the agility to A/B test acquirers and add new fintech modules without waiting for a PSS roadmap cycle.
  • Zero‑Downtime Deployment: A resilient, cloud‑native architecture built for the mission‑critical demands of a global Tier‑1 carrier.
99.99%

Uptime Guarantee

10,00

Transactions Per Second

220+

Global Acquirer Connections

$8B+

Annual Transactions Processed

Trusted by the brands that move travel

Virgin Atlantic BlackAvianca airline logo Payment OrchestratorCebu Pacific Air logoEmirates Off Black v2
Virgin Atlantic BlackAvianca airline logo Payment OrchestratorCebu Pacific Air logoEmirates Off Black v2
Virgin Atlantic BlackAvianca airline logo Payment OrchestratorCebu Pacific Air logoEmirates Off Black v2
Virgin Atlantic BlackAvianca airline logo Payment OrchestratorCebu Pacific Air logoEmirates Off Black v2

Digital Sales Room

A secured strategic repository hosting high‑signal documentation tailored for Southwest's internal decision work.

  1. Southwest Airlines: Custom Revenue Leakage Audit
    • Quantifying the $XXM annual opportunity in authorization uplift and interchange optimization.
  2. The CIO's Brief: Architecture for 99.999% Reliability
    • Technical deep‑dive into OSO's cloud‑native failover mechanisms and 10k TPS scalability.
  3. Whitepaper: Navigating the OOSD Retail Transition
    • How Southwest can leverage OSO to manage multi‑merchant settlements and dynamic bundles.
  4. Case Study: How a Tier‑1 Carrier Recovered $220M
    • Evidence‑based results from global implementations of OSO optimization services.

What We Propose:
The Path to Southwest Implementation

A simple three‑step path from conversation to measurable results.

  1. 01
    Discover
    • A data‑driven audit of Southwest's current payment flow to identify "invisible" leakage points.
  2. 02
    Design
    • Architecting a phased rollout (e.g., Apple Pay on Web, PayPal, and Southwest Vacations) to prove value without operational risk.
  3. 03
    Deliver
    • Transitioning to full‑scale orchestration with continuous optimization via Quarterly Business Reviews (QBRs).

Book a 30‑Minute Southwest Strategy Session

Let's explore how CellPoint's OSO platform can accelerate Southwest's payment modernisation.
We'll bring tailored insights and a preliminary opportunity analysis.

Fill in the form below and we'll be in touch within 24 hours.