Press Releases

Grupo Xcaret and CellPoint Digital join forces to revolutionise the payment experience in Mexico's travel industry

CellPoint Digital, a leading Payment Orchestration Platform provider, has been appointed as a strategic partner to Grupo Xcaret, one of Mexico's largest entertainment, travel and hospitality firms, to deliver its orchestration platform to Xcaret’s four million customers each year.

The platform, which provides access to 410+ payment methods via a single point of integration, ensures customers can enjoy hassle-free payments when shopping with them, wherever they are in the world.

With nearly 40 million foreign tourists expected to visit Mexico in 2023, having a secure, efficient and cross-border payment solution is key for the travel industry. CellPoint Digital’s Payment Orchestration platform simplifies payment processing across all channels, no matter the currency or country, helping drive conversion rates and online customer engagement, while supporting businesses to reduce payment-related costs and supporting business growth.

Commenting on the partnership, Kristian Gjerding, CEO at CellPoint Digital said: "This partnership is a perfect example of why CellPoint Digital exists. The international and multi-faceted nature of the business, with high volumes of cross border payment transactions, means we are perfectly placed to utilise our expertise and cutting-edge payment technology to improve customer experience, cut unnecessary operational costs and drive growth for Xcaret. We look forward to beginning our work together.”

Hector Salceda, eCommerce Director at Xcaret added: "Our customers rightly demand the very best from us, so we’re always looking for ways to provide a better customer experience, while streamlining and futureproofing our operations. The CellPoint Digital platform enables us to simplify our payment processes across one single point of integration and we’re confident it’s going to make a positive impact on our business and the Mexican travel industry as a whole.”

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About CellPoint Digital

CellPoint Digital is a fintech leader in payment orchestration. CellPoint Digital’s main solution is a powerful Payment Orchestration Platform that optimises digital payment transactions, from cards or alternative payment methods, and accelerates the deployment of new payment options. Merchants can easily scale their own payment ecosystem across the world, unify the customer payment experience across their website, mobile apps and other channels, optimize the routing of each transaction, increase conversion rates and minimise payment costs. CellPoint Digital has offices in Copenhagen, Dallas, Dubai, London, Miami, Pune and Singapore.

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About Grupo Xcaret

Grupo Xcaret is a benchmark for sustainable recreation in Mexico and around the world. The group’s business offers visitors unique and unforgettable experiences, through unparalleled products and services that highlight the best of Mexico and are respectful of the environment. Grupo Xcaret has three business units: Parks, Tours and Hotels. Parks include Xcaret, operating since 1990, Xcaret, the original park, contains more than 40 attractions surrounded by the jungle, coves and underground rivers. It offers exciting shows, as well as cultural activities that promote Mexican traditions. The other parks and tours are: Xel-Ha, an ecotourism aquatic park; Xplor and Xplor Fuego, parks featuring ziplines, ATVs and underground rivers; Xenses, a sense-themed amusement and activities park; Xoximilco, an attraction that pays homage to Mexican culture, traditions and gastronomy; and Xavage, the latest addition to the Grupo Xcaret portfolio, an adventure park that opened in April 2019. Tours include Xcaret Expeditions, tours to archaeological and cultural sites in the Yucatan peninsula, including the Chichén Itzá, Cobá and Tulum pyramids; and Xenotes, a nature tour in the Mexican jungle to visit cenotes. Hotels includes Hotel Xcaret Mexico, opened in December of 2017, and a plan to open 6,000 additional rooms, a convention center and a shopping mall in the next few years.

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