Press Releases

GOL becomes the latest airline to appoint the Payment Orchestration leader

CellPoint Digital, the global pioneer of Payment Orchestration, today announces it will orchestrate payments for GOL Linhas Aéreas Intelligentes S.A. (translated to ‘GOL Intelligent Airlines S.A.’), the Brazilian low-cost airline based in São Paulo.

In 2022, GOL took 33,7% of the domestic market share in terms of passengers per kilometre flown. This positions GOL as one of the largest domestic airlines in Brazil.

Commenting on the announcement, Kristian Gjerding, CEO at CellPoint Digital said: “More and more airlines across the globe are turning to CellPoint Digital as they recognize our expertise in the complex space of airline payments. We are so excited to welcome GOL as our most recent airline customer and look forward to watching its growth soar as it leverages our world-leading Payment Orchestration Platform.”

By harnessing the capabilities of CellPoint Digital’s Payment Orchestration Platform, Velocity, GOL estimates it can drive monthly transactions up to almost 2 million TRX.

Diogo Lopes, CFO at Smiles, GOL’s Frequent-flyer program, added: “This is a great move for GOL as we look to scale up our operations even further. We have already developed a strong consultative relationship with CellPoint Digital, whose advice on potential payment partners in different countries has been invaluable. Integrating CellPoint Digital’s innovative Payment Orchestration Platform will be powerful in driving efficiencies.”

About CellPoint Digital

CellPoint Digital is a fintech leader in payment orchestration. CellPoint Digital’s main solution is a powerful Payment Orchestration Platform that optimises digital payment transactions, from cards or alternative payment methods, and accelerates the deployment of new payment options. Merchants can easily scale their own payment ecosystem across the world, unify the customer payment experience across their website, mobile apps and other channels, optimize the routing of each transaction, increase conversion rates and minimise payment costs. CellPoint Digital has offices in Copenhagen, Dallas, Dubai, London, Miami, Pune and Singapore.

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About GOL

GOL is the largest airline in Brazil. leader in the corporate and leisure segments. Since it was founded in 2001. the Company has the lowest unit cost in Latin America. democratizing air transportation. The Company has alliances with American Airlines and Air France-KLM and makes available several codeshares and interline agreements available to Customers. bringing more convenience and simple connections to any place served by these partnerships. With the purpose of “Being the First for All”. GOL offers the best travel experience to its passengers. including: the largest number of seats and more space between seats; the greatest platform with internet. movies and live TV; and the best frequent-flyer program. SMILES. In cargo transportation. GOLLOG delivers orders to different regions in Brazil and abroad. The Company has a team of 13.7 thousand highly qualified aviation professionals focused on Safety. GOL’s #1 value. and operates a standardized fleet of 144 Boeing 737 aircraft.