CellPoint Digital, the global leader in payment orchestration and optimisation for the airline, travel, and hospitality sectors, has announced a major expansion of its operations in Dallas, Texas, reinforcing its commitment to serve travel merchants across the Americas and advance its global growth strategy.
This expansion represents a significant step in CellPoint Digital’s journey to bring the power of One Source Orchestration (OSO) closer to customers around the world. Dallas will play a central role in driving commercial excellence, accelerating customer delivery, and strengthening collaboration with airlines, hoteliers, payment partners, and technology providers across North and Latin America.
The company’s expanded presence in the U.S. provides a key base to meet surging demand for orchestration and optimisation solutions and to support its growing network of global clients, ensuring faster response times and deeper regional alignment.
Kristian Gjerding, CEO of CellPoint Digital, said: “Our expansion in Dallas reflects the momentum we’re seeing globally. The Americas are home to some of the most innovative travel brands in the world, and we’re committed to being right there beside them helping orchestrate, optimise, and operate payments that drive measurable growth. This is about proximity, partnership, and performance, ensuring we stay aligned with our customers as they transform their payment strategies for the future.”
The Dallas expansion comes during a period of rapid global growth for CellPoint Digital, fuelled by strong market adoption of its One Source Orchestration (OSO) Platform and increasing demand for payment optimisation across the travel ecosystem.
With global coverage spanning the Americas, Europe, the Middle East, and Asia, CellPoint Digital continues to lead the global evolution of payment orchestration enabling travel merchants to simplify complexity, improve profitability, and turn payments into a strategic engine for growth.
