CellPoint Digital, the London-based pioneer of Payment Orchestration, has announced it is partnering with Akwaaba, a multinational food, grocery and household goods retailer.
Akwaaba is a fast-growing and sustainably-motivated online grocery retailer platform. It currently operates in six different countries worldwide, specializing in Africa and the Middle East, with plans to expand throughout 2023. By leveraging CellPoint Digital’s innovative Payment Orchestration solution, Akwaaba will be able to optimise existing operations and make its global scaling plans a reality.
Greg Worch, CellPoint Digital’s Global Head of Revenue commented: “Our Payment Orchestration Platform has continually supported our partners to increase revenue by optimizing their operations to maximise conversion rates and increase average transaction value. We are very pleased to welcome Akwaaba and recognize a long-term opportunity to expand this merchant into new geographical regions and support the offering of new products.”
While initially designed to provide an innovative solution to the payment challenges experienced by airlines, CellPoint Digital has since diversified to apply its Payment Orchestration Platform across a range of sectors, including e-commerce, education, and gaming. Partnering with Akwaaba allows CellPoint Digital to reach deeper into the grocery e-commerce sector and further revolutionize the payments industry.
Akwaaba CEO, Kingsley White added: “Partnering with CellPoint Digital opens up excellent opportunities as we move to expand our geographical footprint. To date, we have experienced a strong consultative relationship with the team at CellPoint Digital. They have provided us with invaluable advice regarding potential payment partners in different countries and we are incredibly excited to implement CellPoint Digital’s Payment Orchestration capabilities and see how this enhances Akwaaba’s ability to scale.”
This announcement follows recent news that CellPoint Digital was selected by MIKROE, a leading manufacturer and retailer of hardware and software tools for developing embedded systems.