Press Releases

Branchspace and CellPoint Digital partner to deliver state-of-the-art digital optimisation for airlines

Branchspace, a leading provider of digital optimisation and data-driven dynamic retailing solutions for the airline industry, and CellPoint Digital, a pioneer in the development of Payment Orchestration Platforms, have announced a strategic partnership to enhance the digital customer experience for airlines.

With this collaboration, airlines can leverage the full suite of Branchspace and CellPoint Digital solutions to optimise their digital strategies, improve customer engagement and increase conversion rates.

This unique partnership brings together the expertise of two industry leaders to deliver impactful digital solutions to support the growing demands from 90% of airlines that want streamlined technology to drive customer focus and business growth. Customers will get access to an airline-specific payments eco-system with numerous new payment providers, which will lead to cost reductions in payment processing and access to a global suite of alternative payment methods. The combined solution will also increase commercial agility and grant airlines full control over a new customisable website and mobile app to help improve customer engagement, personalisation, and conversion optimisation.

Commenting on the announcement, Kristian Gjerding, CEO at CellPoint Digital said "This partnership with Branchspace connecting to its e-commerce platform will provide opportunities to optimise and personalise the whole digital customer experience including payments as a critical element of the journey. We’re delighted to launch the partnership with the implementation project for a prominent customer (soon to be disclosed) and are looking forward to welcoming many more airlines to benefit from this partnership.”

"We are excited to collaborate with CellPoint Digital and offer a comprehensive suite of solutions to airlines worldwide, enabling them to make customer experiences seamless across the journey and enabling airlines to stay ahead in the highly dynamic market environment" added Ursula Silling, CEO at Branchspace.

For more information on the partnership and solutions offered, please visit or

About Branchspace

Branchspace was founded with a mission to provide disruptive online retailing solutions to aviation and travel suppliers, including airlines, and to make future-proof commercial and technological concepts and commercial agility a reality. The diverse team has deep experience in technology and fully understands business challenges. Branchspace regards itself as a true partner for its customers, making customer focus, innovation and flexibility for everything they do part of the DNA. With its Triplake data-driven dynamic retailing platform, the company offers best-in-class digital experiences covering planning, booking, ancillaries and dynamic retailing, servicing, and check-in for mobile and desktop at all key touch points. Branchspace also offers effective Transform consulting services, including technology advisory, digital experience design, performance optimisation and OOM technology and transition strategies. Air Malta, British Airways and IAG, Lufthansa, Aegean Airlines, Turkish Airlines, Etihad and TAP Air Portugal are among the recurrent customers.

Media Contacts: Dario Martinho, Marketing Team,

About CellPoint Digital

CellPoint Digital is a fintech leader in payment orchestration. CellPoint Digital’s main solution is a powerful Payment Orchestration Platform that optimises digital payment transactions, from cards or alternative payment methods, and accelerates the deployment of new payment options. Merchants can easily scale their own payment ecosystem across the world, unify the customer payment experience across their website, mobile apps and other channels, optimise the routing of each transaction, increase conversion rates and minimise payment costs. CellPoint Digital has offices in Copenhagen, Dallas, Dubai, London, Miami, Pune and Singapore.

Media Contacts: Steven Osei, Head of Marketing & Communications,