News 08 June 2022

Why localisation is the key to unlocking long-term growth in APAC

Featured in The Paypers, Kristian Gjerding, CEO of CellPoint Digital, explains how understanding the diverse financial habits and consumer preferences across Asia-Pacific is crucial for supporting merchants to create tailored payment systems. Through integrating the most relevant Alternate Payment Methods for a given market, payment orchestration can dramatically improve the customer experience, increasing brand loyalty and conversions, and allowing merchants to succeed in every region.
Read his full commententary at The Paypers.