How to maintain culture when scaling

When starting a business, the culture you want to create is likely to be one of the first things you talk about; it’s an essential ingredient in building a team of people who hold the same principles and will work to achieve common goals. But it’s all too easy to let that culture slip down the priority list as your business grows. Kristian Gjerding, CEO of CellPoint Digital, explains why it should always be top of the agenda.

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