Insights

Payment Orchestration Isn’t the Next Gateway – It’s the Foundation for Strategic Growth

In an increasingly complex travel landscape, payment orchestration is no longer optional it’s essential.

In this video, CellPoint Digital CEO Kristian Gjerding unpacks the real meaning of orchestration – and why it’s not just an evolution of payment gateways, but a purpose-built platform designed to simplify complexity, unlock automation, and transform payments into a profit engine.

As travelers demand seamless, flexible ways to pay – and airlines face growing pressure to do more with less – our orchestration platform delivers. From managing multi-layered transactions and enabling refunds to reducing cost, boosting conversion, and driving automation, we turn operational pain points into performance gains.

With millions invested annually into AI, machine learning, and global-to-local deployment capabilities, CellPoint orchestrates the entire payment supply chain – empowering travel merchants to optimise financial, operational, and customer experience value at scale.