Case Studies

Payment Orchestration as a Growth Catalyst: The Radisson Hotel Group Case Study

Global hotel enterprise partners with CellPoint Digital to standardize payments across its diverse property portfolio, enabling scalable growth and improved guest experience.

In today's global hospitality industry, efficient payment systems are a critical competitive differentiator. For Radisson Hotel Group, one of the world's largest hotel groups with properties spanning over 100 countries, this challenge was intensified by its complex operational structure.

Radisson Hotel Group manages a diverse ecosystem of owned, franchised, and managed properties across EMEA and APAC regions, with over 1,565 hotels in operation and under development. This growth has created a complex web of property management systems, with each hotel operating as a separate entity using different acquirers and payment methods. The fragmented payment landscape had become a barrier to both operational efficiency and guest satisfaction.

As the group executed its expansion strategy, including growth targets and future acquisitions, standardizing and modernizing payment processes became a strategic imperative. Radisson needed a payment solution that not only served its current infrastructure but also scaled efficiently to accommodate future growth. The hotel group turned to CellPoint Digital and its Payment Orchestration platform to address these challenges, aiming to standardize payment flows, build a common hosted payment page, and secure scalable integration that could be deployed globally across any region.

The Challenge

As Radisson Hotel Group accelerated its global expansion strategy, the complexity of its operational environment presented an opportunity to innovate. With a diverse portfolio of owned, managed, and franchised properties across multiple regions, the group needed a payment infrastructure that could match its scale and ambition.

Radisson Hotel Group’s existing systems reflected the realities of a fast-growing global enterprise: multiple property management platforms, varied acquirer relationships, and localized payment methods designed to meet the needs of different markets. While effective at a property level, this decentralized approach limited the ability to fully leverage global scale and deliver a truly unified guest experience.

To unlock the next phase of growth and ensure consistency for guests worldwide, Radisson Hotel Group set out to create a more standardized and scalable payment foundation, one that would support innovation, enhance operational efficiency, and enable seamless integration of new technologies. This strategic initiative aimed not only to improve the payment experience for guests but also to position the group as a leader in digital transformation within the hospitality industry.

The Solution

Beginning in 2022, CellPoint Digital implemented its Payment Orchestration Platform with Radisson, a solution that was designed to standardize processes while accommodating the unique needs of a global hotel enterprise.

The front-end portion of the implementation features a tailored Hosted Payment Page (HPP) that maintains Radisson's visual identity while providing a smooth guest experience throughout the booking process. This payment interface works consistently across web, mobile, and mobile app platforms, ensuring reliable experience regardless of how guests choose to book. The HPP supports over 20 languages to accommodate Radisson's global presence and includes specialized views for different service types, such as conference room bookings, with plans to extend to online check-in and check-out processes.

For payment method integration, CellPoint Digital implemented universal support for major card schemes across all properties, including Visa, Mastercard, Diners, Discover, American Express, and PayPal. The platform was designed with the capability to easily integrate digital wallets and local alternative payment methods in future phases. The solution includes support for hotel-specific payment scenarios, covering both immediate "pay now" options at booking time and "guarantee" flows that allow guests to book rooms and pay upon arrival at the property.

The back-end architecture features connections to multiple acquiring banks, enabling intelligent routing and backup capabilities if primary acquirers experience issues. Smart routing logic directs transactions to the acquirer most likely to approve the payment, improving overall conversion rates. The system creates unified reporting mechanisms to streamline the reconciliation process across all properties, regardless of their management structure or location, while building scalable connections to Radisson's complex property management system ecosystem.

The Results

The implementation of CellPoint Digital's Payment Orchestration Platform has delivered important improvements across Radisson Hotel Group's payment operations, particularly in guest experience, operational efficiency, and strategic growth capabilities.

Guests now encounter the same streamlined payment experience regardless of which Radisson property they book, strengthening brand consistency across the portfolio. Support for multiple payment methods gives guests more choices while the system's intelligent routing increases payment approval rates. The unified payment flow has notably decreased the number of steps and time required to complete a booking, improving conversion rates. Additionally, multilingual support ensures guests can complete transactions in their preferred language, improving satisfaction across global markets.

From an operational standpoint, the common payment flow has eliminated disparate approaches across properties, simplifying training and operational procedures. Standardized reporting has reduced the time and resources required for financial reconciliation, decreasing accounting costs. The centralized platform has decreased the number of direct integrations needed between properties and payment service providers, simplifying the overall IT landscape. Intelligent routing capabilities ensure transactions are processed through the optimal acquirer, increasing approval rates and reducing lost revenue.

The solution also enables strategic growth through its scalable architecture, which allows new properties to be quickly onboarded to the payment system, removing a potential obstacle to growth through acquisition. The platform's ability to handle multiple currencies and payment methods aids Radisson's continued expansion into new markets. Consolidated payment data provides valuable business intelligence that informs strategic decision-making around pricing, promotions, and market entry, while the modular design allows for easy integration of emerging payment technologies and methods as consumer preferences change.

The Future

Building on the successful implementation of the core Payment Orchestration platform, Radisson Hotel Group and CellPoint Digital have outlined several initiatives for the next phase of their partnership. Plans include expanding payment options to include major digital wallets and local alternative payment methods across key markets, along with further optimization of the mobile payment experience to support the growing segment of guests who book and manage their stays via smartphone.

The partnership will also focus on extending the payment platform to support online check-in and check-out processes, reducing front desk congestion and improving guest satisfaction. Implementation of improved reporting and analytics capabilities will provide deeper insights into payment patterns and optimization opportunities. Finally, closer integration between the payment platform and Radisson's loyalty program will enable more personalized offers and streamlined redemption processes.

Through its partnership with CellPoint Digital, Radisson Hotel Group has changed its payment infrastructure from an operational necessity into a strategic asset that improves the guest experience while enabling sustainable growth. By standardizing payment processes across its diverse global portfolio, Radisson has created a scalable foundation that can efficiently accommodate both organic expansion and growth through acquisition, positioning the group for continued success in a competitive hospitality marketplace.