About us: Our Story

Our origins and evolution

In 2007, it was obvious that travel companies were deeply constrained by their legacy core systems. CellPoint Digital was created to enable travel merchants to break free, to seize the opportunities offered by digital commerce and to compete in a mobile-first world. We created a unique omni-channel digital platform for Danish Rail, integrating advanced payment capability, which was quickly taken up by airlines and other travel businesses.

Our Story

We invented Payment Orchestration

Our vision has evolved but our core tenets are the same: we enable our clients to make payments work for them across all their channels and markets.

We have a unique ability to solve the complex payment challenges facing global airlines and now are applying that knowledge and technology to help merchants in other verticals achieve the same kind of results.

We are a company founded on innovative thinking, breaking boundaries and delivering outstanding results for our clients. We would love the opportunity to work with you to see how Payment Orchestration can help make payments a strategic advantage.

Our Values are our guiding light

We are guided by our values, they have not waivered since the founding of the company in 2007. These pillars impact how we show up for our clients, partners, teammates and investors.

Mission First
Mission is the priority always.

We believe in keeping an eagle’s eye for our mission to be achieved. Everyone as one team focuses on it. We ensure we deliver with quality on time…every time.

We take ownership and embrace accountability.

We are accountable for ourselves, our colleagues, our clients and our company. Every employee has the power to make our company better. We hold ourselves accountable for our choices and results.

Trust & Transparency
We act with trust and transparency.

We pride ourselves on providing complete visibility into the successes, and sometimes failures, of our business as we grow and scale. It is an integral part of our culture as we collaborate and work towards a common goal across functions. We believe in sharing information, mistakes and victories and learning from each other.

We always do the right thing, delivering world class quality in every interaction.

Integrity is the foundation for everything we do. We are admired and respected for our commitment to honesty, trust, and transparency. We do the right thing – even when no one is watching.

One Team
We act as one team and get the job done.

We believe that while our company is made up of amazing individuals, it’s only through teamwork we achieve greatness. We’re committed to helping our clients by working together with equal parts humility and ambition. Diversity makes us strong with each person bringing something unique to our team and when we share our skills, knowledge and experience we become one team.

Our milestones


  • Founded in 2007 in Copenhagen


  • First main travel client: Danish Rail (DSB)


  • First mass transit client: Copenhagen Public Transport (DOT)


  • First airline client: Emirates
  • 10 million transactions


  • Miami Office
  • Launch of Payment Orchestration Platform with Emirates: industry first with Apple Pay


  • Pune Office
  • 30 teammates
  • Danish Rail reach 50% mobile booking


  • Dubai Office
  • 50+ employees
  • 10 customers contracted


  • Singapore Office
  • 20 million transactions


  • 100+ teammates
  • Launched UATP partnership
  • 40+ clients contracted


  • 130+ teammates
  • Dallas office
  • £11M investment from Penta Capital
  • Apple Pay launched for Southwest
  • Cebu Pacific selected Payment Orchestration Platform


  • Supported our customers during the pandemic
  • Avianca selected Payment Orchestration Platform
  • Alipay launched for Yas Theme Parks


  • Scaling the team
  • Began expanding beyond airlines and travel
  • Achieved Carbon Neutral Certification


  • 170+ teammates
  • $25MM investment from Penta
  • Virgin Atlantic chooses Payment Orchestration Platform
  • Named by CIOReview as Top 20 Most Promising Fintech Solution of the Year
  • Expanded into gaming vertical with MTC Gaming
  • Selected for Plug and Play’s Silicon Valley Innovative Startup Program