On The Spot 07 November 2018 By: CellPoint Digital

The Digital Experience: The Passenger’s Perspective

Today’s passengers want their transactions, interactions and communications to be seamless and tailored to their needs, preferences and markets. The sum of all these factors is what we call ‘the digital experience’ and when passengers encounter friction, such as not being able to use an alternative payment method, it directly impacts an airline’s sales and bottom line.