On The Spot 12 November 2018 By: CellPoint Digital

Strategy Choices: Payments Are Key to Success

The path to purchase – and airline profits – depends largely on offering the right mix of payment methods to each customer and market. But with more than 800 alternative payment methods (APMs) globally, airlines have a difficult time keeping up with the needs of their customers across all markets. Payments are the key to success because the right path to purchase can help turn travel ‘lookers’ into ‘bookers.’